APA (7th ed.) Citation

Sevier, R. A., & Johnson, R. E. (1999). Integrated marketing communication: A practical guide to developing comprehensive communication strategies. CASE Books.

Chicago Style (17th ed.) Citation

Sevier, Robert A., and Robert E. Johnson. Integrated Marketing Communication: A Practical Guide to Developing Comprehensive Communication Strategies. Washington, DC: CASE Books, 1999.

MLA (9th ed.) Citation

Sevier, Robert A., and Robert E. Johnson. Integrated Marketing Communication: A Practical Guide to Developing Comprehensive Communication Strategies. CASE Books, 1999.