Cybermarketing : how to use the Internet to market your goods and services /

Bibliographic Details

Main Author:	Bickerton, Pauline
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Bickerton, Matthew, Pardesi, Upkar
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 2000.
Edition:	2nd ed.
Series:	CIM professional.
Subjects:	Internet marketing. Internet advertising.