Services marketing : integrating customer focus across the firm /

Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo
Format:	Book
Language:	English
Published:	Boston : Irwin/McGraw-Hill, [2000]
Edition:	2nd ed.
Subjects:	Service industries > Marketing. Customer services. Marketing.

West Campus Library: Stacks