Accountable advertising : a handbook for managers and analysts /

Bibliographic Details
Main Author:	Broadbent, Simon
Format:	Book
Language:	English
Published:	Henley-on-Thames, Oxfordshire, U.K. : Admap Publications in association with Incorporated Society of British Advertisers [and] Institute of Practitioners in Advertising, 1997.
Subjects:	Advertising > Cost effectiveness. Advertising > Management. Advertising > Finance. Advertising > Decision making. Advertising > Planning.

Description
Physical Description:	xviii, 302 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 267-271) and index.
ISBN:	189931461X