Accountable advertising : a handbook for managers and analysts /

Bibliographic Details
Main Author:	Broadbent, Simon
Format:	Book
Language:	English
Published:	Henley-on-Thames, Oxfordshire, U.K. : Admap Publications in association with Incorporated Society of British Advertisers [and] Institute of Practitioners in Advertising, 1997.
Subjects:	Advertising > Cost effectiveness. Advertising > Management. Advertising > Finance. Advertising > Decision making. Advertising > Planning.

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