Cover Image

Contemporary knowledge of relationship marketing : 1996 Research Conference proceedings /

Bibliographic Details
Corporate Authors: Research Conference on Relationship Marketing Atlanta, Ga., Roberto C. Goizueta Business School. Center for Relationship Marketing
Other Authors: Parvatiyar, Atul, Sheth, Jagdish N.
Format: Conference Proceeding Book
Language:English
Published: Atlanta, Ga. : Center for Relationship Marketing, Roberto C. Goizueta Business School, Emory University, [1996]
Subjects:
Relationship marketing > Congresses.
Customer relations > Congresses.
Marketing channels > Congresses.
Description
Physical Description:[xii], 276 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references and index.