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Promotion : Phoenix Suns /

Discusses marketing techniques used in promoting the Phoenix Suns basketball team.

Bibliographic Details
Corporate Authors: Austen Press, Insight Media (Firm)
Other Authors: Fagan, Paul D., Zikmund, William G., Middlemist, R. Dennis, Middlemist, Melanie R.
Format: Video VHS
Language:English
Published: [Rochester, N.Y.] : Austen Press ; [1995]
Series:Business series.
Subjects:
Marketing.
Phoenix Suns (Basketball team) > Marketing.
Sports > Marketing.
Description
Summary:Discusses marketing techniques used in promoting the Phoenix Suns basketball team.
Item Description:Based on Chapter 16 of: Business : the American challenge for global competitiveness / by Zikmund, Middlemist & Middlemist.
Videorecording.
Physical Description:1 videocassette : sound, color ; 1/2 in.
Format:VHS.