Promotion : Phoenix Suns /

Discusses marketing techniques used in promoting the Phoenix Suns basketball team.

Bibliographic Details

Corporate Authors:	Austen Press, Insight Media (Firm)
Other Authors:	Fagan, Paul D., Zikmund, William G., Middlemist, R. Dennis, Middlemist, Melanie R.
Format:	Video VHS
Language:	English
Published:	[Rochester, N.Y.] : Austen Press ; [1995]
Series:	Business series.
Subjects:	Marketing. Phoenix Suns (Basketball team) > Marketing. Sports > Marketing.