Variety for sale : mass customization or mass confusion? /

Bibliographic Details

Main Author:	Huffman, Cynthia
Corporate Author:	Marketing Science Institute
Other Authors:	Kahn, Barbara E.
Format:	Book
Language:	English
Published:	Cambridge, Mass : Marketing Science Institute, 1998.
Series:	Report (Marketing Science Institute) ; no. 98-111.
Subjects:	Consumers' preferences. Sales promotion. Marketing research.