An analysis of admissions yield and telemarketing at Texas A&M University-Kingsville /

The percentage of students admitted for enrollment who actually matriculate is termed admissions yield and has been identified as one of the top ten strategic indicators for higher education. Extensive research on the college choice process has been conducted. However, few studies have focused on th...

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Bibliographic Details

Main Author:	Sedwick, Loretta Susan Wyatt
Format:	Thesis Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1999.
Subjects:	Major educational administration.
Online Access:	http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=733512891&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD