A critical appraisal of the conceptualization of public park and recreation marketing /

The objectives of the study were (a) to identify the reasons and concerns of those public administrators and marketing scholars who do not accept the usefulness of marketing in the public sector', (b) to reconstruct, comprehend, interpret, and critically appraise the current conceptualization o...

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Bibliographic Details

Main Author:	Novatorov, Edouard Vladminirovich, 1966-
Format:	Thesis Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1999.
Subjects:	Major recreation, park and tourism sciences.
Online Access:	http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=733512861&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD