An experimental analysis of media in annual reports /

In 1965, Marshall McLuhan coined the phrase "the medium is the message.'' This statement suggests that the selected media affects the receipt of a message's content. In line with this philosophy, annual reports have changed radically from a bland legalistic document to a vibrant...

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Bibliographic Details

Main Author:	Clements, Curtis Eugene
Format:	Thesis Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1999.
Subjects:	Major accounting.
Online Access:	http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=733509081&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD