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The one to one manager : real-world lessons in customer relationship management /

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Bibliographic Details
Main Author: Peppers, Don
Other Authors: Rogers, Martha, 1952-
Format: Book
Language:English
Published: New York : Currency/Doubleday, [1999]
Edition:1st ed.
Subjects:
Customer relations > Management.
Consumers' preferences.
Relationship marketing.
Description
Physical Description:xix, 268 pages ; 20 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0385494084