Museum strategy and marketing : designing missions, building audiences, generating revenue and resources /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, Calif. :
Jossey-Bass Publishers,
[1998]
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| Series: | Jossey-Bass nonprofit and public management series.
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| Subjects: |
| Physical Description: | xxviii, 395 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 369-378) and index. |
| ISBN: | 0787909122 (acid-free paper) |