Museum strategy and marketing : designing missions, building audiences, generating revenue and resources /

Bibliographic Details
Main Author:	Kotler, Neil G., 1941-
Other Authors:	Kotler, Philip
Format:	Book
Language:	English
Published:	San Francisco, Calif. : Jossey-Bass Publishers, [1998]
Series:	Jossey-Bass nonprofit and public management series.
Subjects:	Museums > Planning. Museums > Marketing. Museum attendance. Museum finance.

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