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Warp-speed branding : the impact of technology on marketing /

Bibliographic Details
Main Author: Winkler, Agnieszka
Format: Book
Language:English
Published: New York : John Wiley & Sons, [1999]
Subjects:
Branding (Marketing) > Management.
Marketing > Technological innovations.
High technology > Marketing.
Brand name products > Marketing > Management.

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Call Number: HF5415.13 .W548 1999
 
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HF5415.13 .W548 1999 Available