Market segmentation : how to do it, how to profit from it /

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Dunbar, Ian, 1951-
Format:	Book
Language:	English
Published:	Houndmills, England : Macmillan, 1998.
Edition:	2nd ed.
Subjects:	Market segmentation. Marketing.

West Campus Library: Stacks