Integrated branding : becoming brand-driven through companywide action /

Bibliographic Details
Main Author: LePla, F. Joseph, 1955-
Other Authors: Parker, Lynn M., 1956-
Format: Book
Language:English
Published: Westport, Conn. : Quorum, 1999.
Subjects:
Search Result 1
by LePla, F. Joseph, 1955-
Published 2002
Book