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Integrated branding : becoming brand-driven through companywide action /

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Bibliographic Details
Main Author: LePla, F. Joseph, 1955-
Other Authors: Parker, Lynn M., 1956-
Format: Book
Language:English
Published: Westport, Conn. : Quorum, 1999.
Subjects:
Brand name products > Management.

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Call Number: HD69.B7 L47 1999
 
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HD69.B7 L47 1999 Available