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Integrated branding : becoming brand-driven through companywide action /

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Bibliographic Details
Main Author: LePla, F. Joseph, 1955-
Other Authors: Parker, Lynn M., 1956-
Format: Book
Language:English
Published: Westport, Conn. : Quorum, 1999.
Subjects:
Brand name products > Management.
Description
Physical Description:xiv, 299 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [285]-287) and index.
ISBN:1567202381 (alk. paper)