A guidebook for marketing transit services to business /
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-t...
| Corporate Authors: | , , , , |
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| Format: | Book |
| Language: | English |
| Published: |
Washington, D.C. :
National Academy Press,
©1999.
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| Series: | Report (Transit Cooperative Research Program) ;
51. |
| Subjects: | |
| Online Access: | Connect to this title online http://nationalacademies.org/trb/publications/tcrp/tcrp%5Frpt%5F51.pdf Free Access Connect to Internet resource |
| Summary: | This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership. |
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| Item Description: | "Transportation Research Board, National Research Council." "Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation." |
| Physical Description: | 1 volume (various pagings) : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0309066034 9780309066037 0309062667 9780309062664 |
| ISSN: | 1073-4872 ; |