A guidebook for marketing transit services to business /

This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-t...

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Bibliographic Details
Corporate Authors:	Multisystems, Inc, Oram Associates, Claire Barrett & Associates, National Research Council (U.S.). Transportation Research Board, Transit Cooperative Research Program
Format:	Book
Language:	English
Published:	Washington, D.C. : National Academy Press, ©1999.
Series:	Report (Transit Cooperative Research Program) ; 51.
Subjects:	Local transit > United States > Marketing. Local transit > Marketing United States Marketing. Businesses. Public transit.
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Call Number	Status	Get It
Call Number:		TA1001.5 .N36 no. 51

TA1001.5 .N36 no. 51	Available