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A handbook of proven marketing strategies for public transit /

This report identifies, describes, and assesses proven low-cost and cost-effective marketing techniques and strategies appropriate for use in the transit industry. This is a "how-to" handbook for selecting and implementing such techniques at transit agencies. The target audience is transit...

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Bibliographic Details
Corporate Authors: Texas Transportation Institute, South West Transit Association, University of Wisconsin--Milwaukee, National Research Council (U.S.). Transportation Research Board, Transit Development Corporation, Transit Cooperative Research Program
Format: Book
Language:English
Published: Washington, DC : Transportation Research Board/National Academy Press, 1999.
Series:Report (Transit Cooperative Research Program) ; 50.
Subjects:
Local transit > United States > Management > Handbooks, manuals, etc.
Transports publics > États-Unis > Gestion > Guides, manuels, etc.
Local transit > Management
United States
Public transit.
Marketing.
Public relations.
Handbooks and manuals
Online Access:http://nationalacademies.org/trb/publications/tcrp/tcrp%5Frpt%5F50-a.pdf
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Description
Summary:This report identifies, describes, and assesses proven low-cost and cost-effective marketing techniques and strategies appropriate for use in the transit industry. This is a "how-to" handbook for selecting and implementing such techniques at transit agencies. The target audience is transit marketing professionals, public transit managers, and executives who have responsibilities for marketing transit systems. Also provided in this handbook are summary materials on general principles of marketing public transit. Included are checklists and forms to make it easier for the public transit manager to incorporate solid principles of marketing and public relations.
Item Description:"Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
"Transportation Research Board. National Research Council."
Physical Description:182 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographical references (pages 167-181).
ISBN:0309066026
9780309066020
ISSN:1073-4872 ;