A handbook of proven marketing strategies for public transit /

This report identifies, describes, and assesses proven low-cost and cost-effective marketing techniques and strategies appropriate for use in the transit industry. This is a "how-to" handbook for selecting and implementing such techniques at transit agencies. The target audience is transit...

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Bibliographic Details
Corporate Authors:	Texas Transportation Institute, South West Transit Association, University of Wisconsin--Milwaukee, National Research Council (U.S.). Transportation Research Board, Transit Development Corporation, Transit Cooperative Research Program
Format:	Book
Language:	English
Published:	Washington, DC : Transportation Research Board/National Academy Press, 1999.
Series:	Report (Transit Cooperative Research Program) ; 50.
Subjects:	Local transit > United States > Management > Handbooks, manuals, etc. Transports publics > États-Unis > Gestion > Guides, manuels, etc. Local transit > Management United States Public transit. Marketing. Public relations. Handbooks and manuals
Online Access:	http://nationalacademies.org/trb/publications/tcrp/tcrp%5Frpt%5F50-a.pdf Connect to Internet resource

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Call Number	Status	Get It
Call Number:		TA1001.5 .N36 no. 50

TA1001.5 .N36 no. 50	Available