Key account management : learning from supplier and customer perspectives /

Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Rogers, Beth, 1957-
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 1998.
Series:	CIM professional.
Subjects:	Selling > Key accounts. Marketing > Key accounts.

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