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The new direct marketing : how to implement a profit-driven database marketing strategy /

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Bibliographic Details
Corporate Author: David Shepard Associates
Other Authors: Batra, Rajeev
Format: Book
Language:English
Published: New York : McGraw-Hill, [1999]
Edition:3rd ed.
Subjects:
Direct marketing > Data processing.
Database marketing.
Database management.
Direct marketing > Statistical methods.
Internet marketing.
Description
Physical Description:xx, 716 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0070580561
0070130701