The new direct marketing : how to implement a profit-driven database marketing strategy /

Bibliographic Details
Corporate Author:	David Shepard Associates
Other Authors:	Batra, Rajeev
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1999]
Edition:	3rd ed.
Subjects:	Direct marketing > Data processing. Database marketing. Database management. Direct marketing > Statistical methods. Internet marketing.

West Campus Library: Stacks