APA (7th ed.) Citation

David Shepard Associates & Batra, R. (1999). The new direct marketing: How to implement a profit-driven database marketing strategy (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

David Shepard Associates and Rajeev Batra. The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy. 3rd ed. New York: McGraw-Hill, 1999.

MLA (9th ed.) Citation

David Shepard Associates and Rajeev Batra. The New Direct Marketing: How to Implement a Profit-driven Database Marketing Strategy. 3rd ed. McGraw-Hill, 1999.