Cover Image

Creating brand loyalty : the management of power positioning and really great advertising /

Show other versions (1)
Bibliographic Details
Main Author: Czerniawski, Richard D.
Other Authors: Maloney, Michael W.
Format: Book
Language:English
Published: New York : AMACOM, [1999]
Subjects:
Advertising > Brand name products.
Brand loyalty.

Remote Storage

Holdings details from Remote Storage
Call Number: HF6161.B4 C94 1999
 
Call Number Status Get It
HF6161.B4 C94 1999 Available