Selling dreams : how to make any product irresistible /

Bibliographic Details
Main Author:	Longinotti-Buitoni, Gian Luigi
Other Authors:	Longinotti-Buitoni, Kip
Format:	Book
Language:	English
Published:	New York : Simon & Schuster, [1999]
Subjects:	Selling > Psychological aspects. Marketing > Psychological aspects.

Description
Physical Description:	335 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 315-317) and index.
ISBN:	0684850192