Selling dreams : how to make any product irresistible /

Bibliographic Details
Main Author:	Longinotti-Buitoni, Gian Luigi
Other Authors:	Longinotti-Buitoni, Kip
Format:	Book
Language:	English
Published:	New York : Simon & Schuster, [1999]
Subjects:	Selling > Psychological aspects. Marketing > Psychological aspects.

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