The power of marketing innovation /

Bibliographic Details
Main Author:	Lucenko, Kristina
Corporate Authors:	Conference Board, Marketing Conference
Format:	Conference Proceeding Book
Language:	English
Published:	New York, NY : Conference Board, [1999]
Series:	Conference Board report ; 1237-99-CH.
Subjects:	Marketing. Marketing > Case studies. Marketing > Congresses.

Description
Item Description:	"Based on presentations made at the 1998 Marketing Conference, which was held in New York on Otober 20-21, 1998."--Cover, page [2]. Caption title.
Physical Description:	29 pages : illustrations ; 28 cm.
ISBN:	0823706869