The power of marketing innovation /

Bibliographic Details
Main Author:	Lucenko, Kristina
Corporate Authors:	Conference Board, Marketing Conference
Format:	Conference Proceeding Book
Language:	English
Published:	New York, NY : Conference Board, [1999]
Series:	Conference Board report ; 1237-99-CH.
Subjects:	Marketing. Marketing > Case studies. Marketing > Congresses.

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