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Profitable retailing using relationship and database marketing : a senior executive's gude to leveraging customer information /

Bibliographic Details
Corporate Authors: Direct Marketing Association (U.S.), Deloitte & Touche
Format: Book
Language:English
Published: [New York?] : Direct Marketing Association, [1994]
Series:DMA senior executive's guide.
Subjects:
Database marketing > United States > Case studies.
Retail trade > Management > United States.
Marketing.
Point-of-sale systems > United States.

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Call Number: HF5429.15 .P76 1994
 
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HF5429.15 .P76 1994 Available