Marketing scales handbook : a compilation of multi-item measures /

Bibliographic Details
Main Author:	Bruner, Gordon C., 1954-
Other Authors:	Hensel, Paul J.
Format:	Book
Language:	English
Published:	Chicago, Ill., USA : American Marketing Association, [1994]
Subjects:	Marketing research > Statistical methods > Handbooks, manuals, etc. Scaling (Social sciences) > Handbooks, manuals, etc.

Description
Physical Description:	volumes ; 25 cm.
Bibliography:	Includes bibliographical references (pages 1306-1307) and indexes.
ISBN:	0877572518 (pbk.)