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Marketing scales handbook : a compilation of multi-item measures /

Bibliographic Details
Main Author: Bruner, Gordon C., 1954-
Other Authors: Hensel, Paul J.
Format: Book
Language:English
Published: Chicago, Ill., USA : American Marketing Association, [1994]
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.

Remote Storage

Holdings details from Remote Storage
Call Number: HF5415.3 .B785 1994
Library Owns: HF5415.3 .B785 1994 (v.1-v.3)
Call Number Status Get It
HF5415.3 .B785 1994 v.1 Available
HF5415.3 .B785 1994 v.2 Available
HF5415.3 .B785 1994 v.3 Available