Marketing managers' interpretation of and response to strategic marketing information : the influence of cognitive style and perceived organizational culture /

The purpose of this dissertation was to investigate cognitive influences on the interpretation of and response to strategic marketing information. The research focus and specific research objectives were guided by a review of the relevant literature that revealed: (1) a paucity of research concernin...

Full description

Bibliographic Details

Main Author:	White, Jon Christopher
Format:	Thesis Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1998.
Subjects:	Major marketing.
Online Access:	http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=732816951&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD