Creating powerful brands in consumer, service, and industrial markets /

Bibliographic Details
Main Author:	De Chernatony, L. (Leslie)
Other Authors:	McDonald, Malcolm
Format:	Book
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 1998.
Edition:	2nd ed.
Series:	CIM professional.
Subjects:	Brand name products > Planning. Branding (Marketing) Marketing > Role of > Brand names

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