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Creating the corporate soul : the rise of public relations and corporate imagery in American big business /

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Bibliographic Details
Main Author: Marchand, Roland
Format: Book
Language:English
Published: Berkeley : University of California Press, [1998]
Subjects:
Corporate image > United States > History.
Corporations > Public relations > United States > History.
Big business > United States > History.
Advertising > United States > History.

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Call Number: HD59.2 .M368 1998
 
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HD59.2 .M368 1998 Available