Influencing attitudes and changing behavior ; a basic introduction to relevant methodology, theory, and applications /

Bibliographic Details

Main Author:	Zimbardo, Philip G.
Other Authors:	Ebbesen, Ebbe B.
Format:	Book
Language:	English
Published:	Reading, Mass. : Addison-Wesley Pub. Co., [1969]
Series:	Topics in social psychology.
Subjects:	Attitude change. Persuasive Communication.