Persuasive appeals /
Distinguishes between a belief, an attitude and a value. Identifies four functions that attitudes perform, and three basic persuasive appeals: ethical, emotional, and logical. Makes basic comparisons between the forms of appeals and identifies the advantages and disadvantages of each.
| Corporate Authors: | , |
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| Format: | Video VHS |
| Language: | English |
| Series: | Communication skills ;
152. Communication is -- |
| Subjects: |
| Summary: | Distinguishes between a belief, an attitude and a value. Identifies four functions that attitudes perform, and three basic persuasive appeals: ethical, emotional, and logical. Makes basic comparisons between the forms of appeals and identifies the advantages and disadvantages of each. |
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| Item Description: | Originally broadcast on the television series College of the air, presented by MATC. "CA-11." Videorecording. |
| Physical Description: | 1 videocassette (28 min.) : sound, color ; 1/2 in. |
| Format: | VHS. |
| Production Credits: | Script editor, Winifred Ryan. |