Persuasive appeals /

Distinguishes between a belief, an attitude and a value. Identifies four functions that attitudes perform, and three basic persuasive appeals: ethical, emotional, and logical. Makes basic comparisons between the forms of appeals and identifies the advantages and disadvantages of each.

Bibliographic Details

Corporate Authors:	WMVS (Television station : Milwaukee, Wis.), Milwaukee Area Technical College
Format:	Video VHS
Language:	English
Series:	Communication skills ; 152. Communication is --
Subjects:	Persuasion (Rhetoric) Attitude (Psychology)