Retail entertainment /

As retailing becomes less dependent on the merchandise and more dependent on presentation, it's no surprise that this industry has taken on the character of show business. Take a tour of 81 truly thrilling shopping experiences and find out who is successfully stepping up to the stage-- front a...

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Bibliographic Details

Main Author:	Pegler, Martin M.
Format:	Book
Language:	English
Published:	New York, NY : Retail Reporting Corp. : [1998]
Subjects:	Display of merchandise. Retail trade > Case studies.