The international encyclopedia of marketing /

Bibliographic Details
Uniform Title:	NIMA marketing lexicon.
Corporate Authors:	European Marketing Confederation, NIMA (Organization)
Other Authors:	Thomas, Michael, 1944-, Paliwoda, Stanley J.
Format:	Book
Language:	English
Published:	Oxford : Butterworth-Heinemann, 1997.
Subjects:	Marketing > Encyclopedias.

West Campus Library: Stacks