Cover Image

The effects of military advertising : evidence from the advertising mix test /

Bibliographic Details
Main Author: Dertouzos, James N., 1950-
Corporate Authors: Rand Corporation, United States. Office of the Assistant Secretary of Defense/Force Management and Personnel
Format: Book
Language:English
Published: Santa Monica, CA : Rand Corp., [1989]
Series:Rand note ; N-2907-FMP.
Subjects:
United States. > Army > Recruiting, enlistment, etc.
Advertising > United States > Recruiting and enlistment.
Description
Item Description:"Prepared for the Office of the Assistant Secretary of Defense for Force Management and Personnel."
"March 1989."
Physical Description:xiii, 37 pages ; 28 cm.
Bibliography:Includes bibliographical references (page 37).