The effects of military advertising : evidence from the advertising mix test /

Bibliographic Details
Main Author:	Dertouzos, James N., 1950-
Corporate Authors:	Rand Corporation, United States. Office of the Assistant Secretary of Defense/Force Management and Personnel
Format:	Book
Language:	English
Published:	Santa Monica, CA : Rand Corp., [1989]
Series:	Rand note ; N-2907-FMP.
Subjects:	United States. > Army > Recruiting, enlistment, etc. Advertising > United States > Recruiting and enlistment.

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