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Market segmentation : conceptual and methodological foundations /

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Bibliographic Details
Main Author: Wedel, Michel
Other Authors: Kamakura, Wagner A. (Wagner Antonio)
Format: Book
Language:English
Published: Boston : Kluwer Academic, [1998]
Series:International series in quantitative marketing.
Subjects:
Market segmentation.
Market segmentation > Statistical methods.

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415.127 .W43 1998
 
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HF5415.127 .W43 1998 Available