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Marketing decisions under uncertainty /

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Bibliographic Details
Main Author: Nguyen, Dung
Format: Book
Language:English
Published: Boston : Kluwer Academic, [1997]
Series:International series in quantitative marketing.
Subjects:
Marketing > Decision making.
Marketing > Decision making > Mathematical models.
Marketing research.
Marketing research > Mathematical models.
Uncertainty > Mathematical models.

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Call Number: HF5415.135 .N48 1997
 
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HF5415.135 .N48 1997 Available