Innovations in multinational retailing : IKEA in the Swedish, Swiss, German, and Austrian furniture markets /

Bibliographic Details
Main Author:	Mårtenson, Rita
Corporate Author:	Ikea (Firm)
Format:	Book
Language:	English
Published:	Stockholm : Marketing Technology Center, 1981.
Series:	Research report (Marknadstekniskt centrum (Stockholm, Sweden)) ; no. 9.
Subjects:	Ikea (Firm) Furniture > Europe > Marketing. Export marketing > Sweden.

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