Social marketing : theoretical and practical perspectives /

Bibliographic Details

Corporate Author:	Role of Advertising in Social Marketing Conference
Other Authors:	Goldberg, Marvin E., Fishbein, Martin, Middlestadt, Susan E.
Format:	Conference Proceeding Book
Language:	English
Published:	Mahwah, NJ : Lawrence Erlbaum Associates, [1997]
Series:	Advertising and consumer psychology.
Subjects:	Social marketing.